The Lincoln Star from Lincoln, Nebraska • Page 4

THE LINCOLN SUNDAY STAR. SUNDAY, AUGUST 19, 1917. UTHIU STORE 3. Sherry Starts New Feature In Lincoln--Fills Long Felt Want. Young Man in Lincoln Business World, But An Auto Accessory Man of Experience.

The Idea of an exclusive accessory rind supply house wns too biff nn innovation in the oou-u PlaUc territory for the local sifptfy men. as they dlfl not fully npprociiuo the mngnltude Of iie automobile Held in Lancaster aim adjoining counties. Tlie men who had fcullt up the automobile business wciv. tins today us ouc of the beat men hero in tual line. or tlio ucoeaaury stort) naa proven his keen Insight into the buying as Well UM tilC Selling tillU Of Ule tiitj he slands louuy UK one of the best tyjie of the (Successful young business iiiuu with lorcsifiiu enough to grasp au upi'urtunilv before it huppuns utiil reup the benefits from it.

Proper Wheel Alignment Stops Extra Tire Waste J. W. SHERRY. too -well acquainted with it to see its possibilities and it remained for stranger in the field to see the oppor- tnites ths tcrrtory. J.

W. Sherry, In charge of the auto- mpble accessory nnd supply end of trie Kbrsmeycr company and more recently In absolute charge of the Korsmeyer retail store at 163J street, is the man who the opportunities this territory offered for the right kind of an automobile accessory store and from the time he entered the employ of tho Korsmeyer company, August 12, Ifllfi. until July 1 of this year his efforts nave DOen devoted to the establishment of an automobile accessory store that would bo right. He succeeded and so did the Mr. Sherrr Is a young mnn In years but has roide a study of the automobile Accessory lino ever since he entered the business world and la recognized through A motorist that Is driving an automobile that is wasteful of tires Is not (Joint lila bit And many motorists woo are least suspecting arc often the worst offenders.

For their mistakes ore those of omission rather than commission. For Instance, if you are observing you will find it difficult to drive your car for even a short distance, in a 'region or automobiles without seeing nuiny cum with, wheels out of alignment--hobbling and stagSKi-jiife nlong liKu a drunken imui, wabbling away the motorist's; gooc money mat was spent for long tire mileage. And as the driver is unable to see tne tire as it revolves, his susplciou that things are not just right comes when he notices that his tire tread is wearing of! abnormally fast. But even then me cause of the trouble Is iiltiden from him and in the abnence of a tangible for his trouble he concludes iimt, the tire was Excessive tread wear, however, can in almost every instance be traced to improper alignment of wheels. There arc many minor accidents that force a.

wheel out of ling. The car may be drlvei, diagonally against the curb, or one wheel into 'large rut with the opposite wheel unaffected, an axle. steering roa or knuckle mtty be bent or the demountable rims may be applied crooked--any or these produce abnormal tread wear, tor they caus the tire to undergd a dlagvnUl grind as It passes over the road surface. This grind wears oft a tread just as surely as If It were appilea to an emery wheel. I is a wise procedure to check these points just as soon as premature tread wenr show.

Tlie cause is usually found in few moments when searched for properly, Auto the Biggest Health Saver for American People NEW HOME OF LIBERTY SIX The ne.w salesroom, offices, and service station of the Hedges Beach Auto factory distributors for the Liberty car. One of the growing- automobile firms of the middlewest. With ot service stations in the state. of'the show rooms-and The automobile has done more for the health and efficiency of the American people than any other one thing. The four million automobile in the United States form a huge nrmy of American health reserves--the reu.

backbone of the nation. Ever notice that the motor car owner seldom has occasion to ml! In his doctor? He flrds his car tho lowest prlceo health Insunvnce policy In the world. With the llrat -spin behind tlio wheci he unconsciously "ells up and takes he becomes' olert. old interest become new; vlRor and vim replacu apathy and wearlncus. Ho become a new man and thnt Is n.

priceless transition. It helps him to do Intensive as welt nsf extensive work. It increases. lus abilities -by Increasing his capabilities. It develops personal efficiency.

It induces progrcsslveneas and Initiative. It Insures economy jn time and Inbor which is a nntlonnl necessity today. It mobilizes his mental and -physical forces-trains thorn and kenps them nt a one hundred ccnt efficiency pitch. Cole Eight Increase Will Amount to" $200 It was stated this week it has been definitely decided to increase the price of the Cole Eight, manufactured by the Cole Motor Oar company, of Indianapolis to the extent of $200. effective September 1.

Factory officials admitted couple of weeks ago that an increase was forthcoming but they were not i a position to name the exact amount. In a formal statement concerning tho increased price. C. FT Henderson, sales manager of the company says: "The new Cole prices are simply dua to the increased cost of production and not because of any changes In tho models. The Cole Eight today represents what we consider to be the highest type of workmanship.

The popularity of tho cars gives up every reason to contlnus the present models. "But. i as explained before, tho ecr- sonrlng cost of materials makes It compulsory for use to do one of two things, either Increase the cost or diminish the quality. The Cole Eight stands too l.leh In public opinion for us to even think of endangering Its reputation by build- NoVice Should Understand Car's Cooling System fitting example of some of the latest improvementa. in the mechanical construction of our product Is the fan shroud attached to the iaside of the radiator.

This contrivance has a tendency to concentrate all of the cold air sucked through the core of the radiator by the fan with greater intensity to tiiat portion of the radiator where the water may be most easily cooed, thus assuring absolute and positive jadiation. cill vl "The cooling of the Cole is knowledge of this phase of motor car of its most marked advantages and has mechani orten results in perplexities been largely responsible for the exceptionally fino the car has made the past summer in the west where the Intense heat has been a decided handicap to a great many other tyi'es of cars. "All of such improvements 'cost us more money although the purchaser ffeta them at the list price of the car. When we. find that the materials are going Understand thoroughly the cooling system of your automobile.

A half-baked knowledge of this pliase of motor car mechanism often results in perplexities that otherwise well might be avoided. Cleaning and rinsing the radiator is an operation -which no motorist should neglect. It is best done by circulating city water under normal pressure through the motor jackets and radiator in the reverse' directions to the circulatory action of the pump; that is the water is forced from the bottom of the radiator to the top and from the top of the 1 il LW 5 U.11^ A 1 1 Llnj higher than we expected and that it is cvlinder jac kets to the bottom. In the costing us more to build the car, we mrmpRtlnn costing us more to build the car, must boost the price. And that is just I we have done, beginning September' case of the cylinders, CAUSTIC.

"I tell you. hearing those star opera singers on the phonograph is almost as good as hearing them on the stage." "Far better. You can shut them oft ing it more cheaply consequently tho I whenever you like on the phonograph new selling- "As the motor trade well knows, it has been the policy of the Cole company to add minor improvements and refinements to the product ns raplfD" as they can be developed nnd found practicable. That Is one of the reasons whv tho costs of materials affect us so seriously. Wo are building always at a narrow margin of profit nnd when tl.e building costs go up our sellnls costs must also rise.

Tfec Maxwell is mechanically right. All the world knows that today. Why? A Maxwell stock car went 22,022 miles without stopping the motor --1092 Maxwells in our May gasoline economy contest averaged 27.15 miles on one gallon each. 2040 Maxwells in our June contest averaged 29.04 miles on one gallon each. If the standardized, one model Maxwell were not mechanically right these achievements would have been impossible.

Isn't that the land of efficiency--the kind economy--you want in YOUR car? Touring Car $745 $745; $109S AU mien f. E. E. Mockett Auto Co. 1215 St.

Distributors Phone B-1388 Lincoln, Neb. --Exchange. must be made so the purnp is not in the circuit, as this will offer a resistance to a free passage of the water. To clean out the cooling system, use a saturated solution of common washing soda. The solution should be put in the motor when it is warm and the motor run until It Is thoroughly After giving sufficient time for the solution to act unon the deposits.

It should be drawn off and the system thoroughly washed out. SUES BIG No Longer Slack Months, July and August Take Lead. Instead of being the slacK months of automobile business. July and August, this year, are proving to be the big selling months. For this a harvest y-iar for everyone from the farmer throughout all lines of business to the lowliest laborer.

The fall has been shoved back Jnio summer so -far as motor car selling is concerned. This fact lias been urougut home BO fercibly to Saxon dealers in all- marts of the country that they are now Starting a sales program to be known as the Harvest campaign. Heports from the reran organization dwell upon two points with respect to business. They say that all ovet- the country people who hesitated to purchase cars last spring arc now seeit- ing them in mid-summer and also that the present crop outlook ana the general speeding up of all kinds of business have opened new sales fields for the automobile. At the Saxon factory, it is apparent that harvest time this year is going to be automobile time.

July shipments of Saxon cars -were exceptionally Sobd for a summer month and August shipments will greatly exceed the Juiy record. Dealers in various cities, especially in the middle west, are sending in rush orders for their August quota and say that the cars are sold before they are shipped from the factory. "The whole spirit of harvest time this year is one of prosperity," says Sales Manager R. C. Getsinser.

"And it is also one of judicious economy. Tne purchasers of motor cars are buying them for economic reasons. They realize that the motor car has a very definite place as a time and money saver and they are as anxious to conserve there two valuable assets as they are to save the food supply. a number of the Saxon dealers have gone into the harvest -campaign idea in an extensive -way by coupling their motor ear sales with the actual harvest of crops other novelties. window displays ano 'They are not dealers in- rural communities, either, for.

the harvest season this year is as much in the city as in the country. Wages are high and prosperity is visiting every home. In addition, the motor car this year has taekn the place of other kinds of transportation, releasing them for military purposes. The business man following the example of President Wilson's daily rides, is taking- his vacation in a motor car this year." A LONG REACH. "I thought I put that vase out of baby's reach." "Well, he yelled for it," explained, dafl.

"What his arms -won't reach his lungs Courier-Journal. TIE STUDEBflKER UP" 815 of his associates. Sir. the Western Supply Co. Prices Too Some Cars Already Increased Bring $1200 and $1400 Cars Up to Hudson Prices.

Money Can Be Saved By Promptness Fifty-one makers have already increased their prices since January 1st. Former $1200 and $1400 cars now.cost $300 to $400 more than they did one month ago. Some cars advanced January 1st, which again increased the price August 1st. In the higher priced classes increases since December amount to $350 to $700. Many makers have made two advances within the past eight mouths.

Others give warning of further advances. The Hudson Super-Sixes sell at the same price that they have sold at since last December. Increasing cost of materials is responsible for higher prices in automobiles. It is affecting all makers. Soon Hudsons, too, must cost more.

Today Hudsons are sold at the same price at which they have sold for several months because they are built from materials contracted for last fall. 8 'Then material prices were lower. Increases have been rapid since then. Steel, the most largely used material in an auto- bile, is made from iron and its price is affected by iron Last December iron.sold at $30 a ton. Its average price for 25 years prior to the war was $16 a Today it is $54 a ton.

Hudson Was the Choice When Others Cost Less When cars in the lower priced grades sold at $200 to $300 less than a Hudson Super-Six, Hudson sales were greater than any other two makes of that class. Today, with no difference in price, Hudsons must continue to be. even more popular. Hudson leadership is understood by all motorists. It is explained in the Hudson Super-Six motor.

No other car has a motor similar to the Super-Six. No other car for that reason has equaled the performance of the Super-Six. Its record in the hands of almost 40,000 owners show what individuals can do even when they are not seeking to establish records for speed and endurance, No car of any mkke or size has equaled the time- record of the Hudson Super-Sis 'Special in the world's greatest hill-climb to the summit of-Pike's Peak. No automobile has yet been able to equal in either direction the transcontinental record of a seven-passenger Super-Six Phaeton which traveled from San Francisco to-New York arid back to San Francisco in 10 days and 21 hours. No conceivable test has revealed the limits of a Hudson Super-Six stock car or stock chassis.

No individual use of the war has yet taxed it to its limit. Hudson Sets New Records on the Speedway The too, has failed to exhaust Hudson Euper-Six The special to meet those conditions, but reserving the same principle that accounts for endurance in the cars, did not reach the limit of Hudson endurance. They did establish the American Speedway record for 200 miles at an average speed of 104 miles an The Hudson Super-Six racers made more records in their campaign of racing than any team of cars the industry'has produced. These records are made only'to indicate what you may expect from a Hudson Super-Sis. You don't want a racing car.

The car you buy isn't suitable for It is made'suitable for the kind ot service you want. That service means endurance-the kind that does not call for frequent adjustments, repairs and overhauling. It is the kind of car that you can use day after day and month after month with a reliance as to its performance that increases only as you continue its use. Just Now Hudsons Cost Less During this time when prices are being readjusted on account of increased cost of production, you t-nu buy a Hudson Super-Six, at the same price.you pay for former cheaper cars. If you wait, you run the risk of not being able to get such an advantageous price.

When present material supplies are exhausted and cars must be built from materials "bought in the. present market, then the Hudson Super-Six must be priced in. comparison to greater cost on ttte standard established by other cars. LORD AUTO CO. Lincoln, Nebraska Mr.

R. H. Richardson Says His Car Enables Him to Close More Sales. Can Cover Wider Territory and See More Customers Each Day. Scientific salesmanship, as practiced by some of the leading 1 business men of the country, has been responsible for truly, remarkable records.

this new school of aelllns are fcemselves becoming bigger men in' communities and more influential in fcVry way; A successful salesman is assured of a bis income. Here in Lincoln. there's a salesman who never lets the grass grow believer course. under his feet. He is a firm In scientific salesmanship, of but in addition he applies some of his own particular methods of turning in more business to his house than any Richardson, of the big wholesale plumbing house, is a hustler of the first waters.

eBating his own sales records is his work, recreation and favorite pastime--he likes it. "It couldn't be done without my car." says Mr JUchardsori. "With my Studebaker roadster I do not have to de- "pend upon cars or trains to keep my appointments. I can cover a wider territory, see more custoiBers. and do it quickly.

It is only natural, then. that I can sell more goods each day. "My Studebalcei- roadster is a bis. impressive car and surelv aids much to the prestige of the firm I represent. I find it convenient to carry my sample cases, and other personal baggage, under the rear 1 deck of the car--perfectly safe and secure.

It has all the power I want. or. will ever need, or any hill in this part of the state, with ample reserve power for any emergency or road, hill or weather. The expense of operation and maintenance is surprisingly low--in fact, it is seldom indeed that I ever have to visit the repair shop. "For the man whose income depends largely upon his ability a many people during the day.

without loss of valuable time, the Studehaker roadster is certainly a real money-mak- ed." I have run my car over 20.000 miles in the last 15 months with but very little trouble. i NEWSPAPER.